AI Insights · Timothy · July 2025
Top 5 Fashion Games on iOS in Ukraine: Q2 2025 Performance
Explore the performance trends of the top 5 fashion games on iOS in Ukraine during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the fashion game category on iOS in Ukraine showcased some intriguing trends. Data provided by Sensor Tower highlights the performance of the top five applications in this category.
Beauty Tiles: Story & Makeover from Pexix Inc. experienced a notable rise in weekly revenue, peaking at about $197 in early May. Weekly downloads fluctuated, reaching around 3.4K in mid-May, while weekly active users increased steadily, closing the quarter at approximately 4.7K.
Skincare Time: Makeover ASMR saw a decline in weekly downloads from 3.7K to roughly 1.2K by the end of June. Active users also decreased, ending the quarter at around 5.9K.
Merge Fashion: Romance Story generated consistent weekly revenue, with a high of $323 at the start of April. Downloads showed a slight decline, averaging around 1.2K towards the end of the quarter, while active users remained stable, closing at approximately 3.7K.
Fashion Queen: Dress Up Game maintained a steady download rate, averaging around 600 per week. Active users saw a slight increase, peaking at about 8.8K by the end of June.
Makeup Stylist -DIY Salon game had a consistent weekly download rate, with numbers hovering around 600 to 700. Active users showed a gradual decline, closing the quarter at approximately 11.7K.
These trends provide an insightful snapshot of the fashion game landscape in Ukraine. For more detailed insights, Sensor Tower offers comprehensive data and analysis.
